Anna Novozhylova
Product/UX Writer, Localization Specialist, Content Creator
I have 19 years of commercial writing experience, including 14+ years creating UX-focused copy and 7+ years as a Product Writer and Localization Specialist at international SaaS companies. Before moving into product teams, I worked as a copywriter in digital agencies, focusing extensively on UX copy.
I also taught UX Writing at Kyiv Academy of Media Arts
+380 63 713 6115
novozhylova.a@gmail.com
Selected Work
Wix
Wix is a global website-building platform used by millions worldwide. I led the launch of Ukrainian, Wix's 20th supported language, adopting half a million words, then reviewing, QA'ing, and editing the entire product end to end. Then, I kept owning UX copy for the Payments area in Ukrainian.
Kahoot!
Kahoot! is a global learning platform used by schools, businesses, and families to create interactive games and quizzes. Since 2022, I've shaped Kahoot!'s Ukrainian UX voice, writing and refining interface copy across desktop and mobile.
Diia
Diia is a mobile app developed by Ukraine's Ministry of Digital Transformation that gives citizens official digital access to their passport, driver's license, and other documents. It was first presented in 2019 and officially launched in 2020. Spiilka Design Büro brought me on to write the first version of the app's UX copy.
Planeta Kinо
Planeta Kino is one of Ukraine's largest cinema chains. This app was made together with Spiilka Design Büro. I was invited to write copy that felt clear, friendly, and a little funny.
Bank Vostok
Vostok was a Ukrainian bank offering standard banking services alongside dedicated programs for seafarers, IT specialists, and Silpo customers. I wrote copy that felt clear and approachable, without being overly formal for a banking product. Project with Spiilka Design Büro.
Silpo
Silpo is one of Ukraine's largest supermarket chains. I wrote all the copy for the new Silpo website, simplifying messaging, clarifying the interface, and maintaining a friendly, consistent tone of voice.
Mastercard Rewards
Together with Aimbulance, we created a website for the premium Mastercard Rewards program. We helped cardholders check whether their card was eligible for the program, explained how to earn points on payments, and showed the rewards they can be exchanged for.
WOG Coffee
WOG is one of Ukraine's largest gas station networks. Together with Aimbulance, we created a special website to showcase the quality and taste of WOG's coffee. WOG takes great pride in its coffee and wanted to present it in the best possible light.
Fresha (IN PROGRESS)
Fresha is a global booking platform for beauty and wellness businesses. I'm adapting Fresha's UX for the Ukrainian market, both the client-facing marketplace and the B2B platform for business owners.